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Latest news, updates, and insights about the HTML5 gaming industry.
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The Renewal Date on Your Games Licence Is a Decoy. Diarise the Notice Date Before You License HTML5 Games Again.
Before you license HTML5 games for a second term, find the notice date in your renewal clause — not the expiry date. That is the day your leverage qui...
The Aircraft Has Satellite Wi-Fi Now. License HTML5 Games That Still Run With the Internet Switched Off.
Before you license HTML5 games for an in-flight portal, check that every build runs with the internet switched off, because most of the cabin never g...
Four Out of Five Suppliers Answer Your RFP With AI. Rewrite It Before You Buy HTML5 Games.
When you buy HTML5 games by the catalogue, the RFP that priced your last software deal won't price this one: title count and price per title decide li...
Games Tops Every Ad-Block Table. Model the Blocked Third Before You License HTML5 Games.
Games sites carry the highest measured ad-block rate of any vertical, so model the blocked share before you license HTML5 games on an ad-funded porta...
A Market Map of Web Games Found 13 Categories. When You License HTML5 Games You Are Buying One of Them.
When you license HTML5 games you are buying one category out of thirteen, and the other twelve — hosting, analytics, ads, payments, localisation — la...
Indonesia Has 126 Million Players. Thailand Has the Money. License HTML5 Games for Southeast Asia One Country at a Time.
Before you license HTML5 games for Southeast Asia, split the region into six markets: player count and player spending point at two wholly different c...
A 30-Day Games Pilot Gives You 200 Sessions Per Title. Rank the Licensor, Not the Games.
Before you license HTML5 games, run the pilot on delivery, support and licence terms — not on retention curves your pilot traffic is far too thin to m...
Add a Prize to a Branded Game and the Winning Score Becomes Evidence
When you license branded games for a prize campaign, the winning mechanic stops being a creative choice and becomes a legal one you have to evidence. ...
You Bought One Games Licence and Shipped It to Nine Clients. Sublicensing Is the Clause That Decides Whether That Was Allowed.
If you license HTML5 games for client work, the sublicence clause decides whether you may put a single title into a client's product. Most are silent....
A PWA Can't Cache a Game It Doesn't Host. Settle That Before You License HTML5 Games.
Before you license HTML5 games for a PWA, settle hosting: a service worker cannot cache a game served from your licensor's domain, so offline play die...
"Significant Change" Is Now the Developer's Call. A Licensed Android Catalogue Makes One Every Month.
If you buy Android games as a catalogue and publish under your own developer account, the new app-store age laws land on you, not on the licensor who ...
Poki Runs on Search. CrazyGames Runs on Direct. Decide Yours Before You Buy HTML5 Games.
Before you buy HTML5 games, name the surface that will carry them: a new portal inherits none of the search authority or brand recall big destinations...
A Prepaid Games Bundle Doesn't Churn. It Fails to Bill.
Before you license HTML5 games for a carrier bundle, model the prepaid balance: most loss on an operator games service is failed billing, not churn. ...
"White-Label" Is Four Different Purchases. Decide Which One Before You License HTML5 Games.
Before you license HTML5 games under your own brand, decide which white-label tier you are buying — portal skin, in-build branding, reskin, or bespoke...
Film and TV Slipped to 33% of Character Licensing. Look at the Other 34% Before You License Branded Games.
Before you license branded games, check availability before fame: anime, video-game and comic IP now out-earn film and TV inside character licensing. ...
Build, Commission or License HTML5 Games: The Answer Is Titles Per Month, Not Cost Per Title
Whether to build, commission or license HTML5 games is a supply-shape decision, not a price decision: it turns on how many titles you need live, and b...
You Can't Patch a Licensed Game. Every Retention Lever You Own Sits Outside the iframe.
When you license HTML5 games as a catalogue, you inherit finished builds you cannot patch — so every retention lever you own sits outside the game fra...
Poki Blocks All External Requests by Default. Your Own Games Portal Blocks Nothing.
When you license HTML5 games, the build that lands on your server was made for someone else's portal. Publish-side rules tell you exactly what to insp...
Ramadan 2027 Runs 8 February to 8 March. The Window to License HTML5 Games for It Closes in October.
Ramadan 2027 runs 8 February to 8 March, which means the window to license HTML5 games for a Gulf portal or seasonal campaign closes in October, not i...
On 31 August, a Stale Licensed APK Stops Reaching New Users on 43% of Android. That Is the HTML5-vs-APK Decision in One Number.
Before you buy Android games or license HTML5 games, price the maintenance clock each format attaches: one has a Play Store deadline, the other never ...
You License HTML5 Games by the Thousand. Your Homepage Has Shelf Space for Forty.
When you license HTML5 games as a catalogue, the licence is the easy part. Surfacing a thousand titles to real players is the constraint nobody budget...
You Can Buy HTML5 Games in Three Weeks. Your Own Vendor Onboarding Will Take Longer.
You can buy HTML5 games in a few weeks. Getting the licensor through your own security review, legal and finance gates is what actually sets the launc...
A Branded Game Licence Clears the Character. It Does Not Clear the Font, the Song or the Voice.
When you license branded games, the character licence is the part everyone reads. The rights that stall the build sit underneath it: fonts, music, voi...
Your Portal Sees the Click Into a Licensed Game. After That, the Browser Stops Telling You Anything.
When you license HTML5 games and embed them, your analytics stops at the iframe border. The browser enforces that, and most licence agreements never m...
Where to Buy HTML5 Games: Six Supplier Types That Look Identical Until Month Four
Where you buy HTML5 games matters less on signing day than in month four, when a browser change or a policy deadline lands on a build you did not writ...
You Play Twenty Titles Before You License HTML5 Games. Pick Them by Failure Mode, Not by Fun.
Nobody plays a thousand titles before they license HTML5 games. You get a sample of about twenty, and how you pick it decides what launch week costs y...
A Hotel Room Has Four Screens. Your Games Catalogue Can Only Reach the Two Guests Ignore.
Licensing HTML5 games into hotels fails on distribution, not technology. Guest-room TVs already run HTML5 apps — but the SDK sits behind a partner NDA...
An Employee Is Not an Audience: What Breaks When a Licensed Game Catalogue Goes Behind the Firewall
Putting a licensed HTML5 game catalogue on a company intranet breaks in three predictable places: the ad stack, the leaderboard, and the licence's dom...
Your Licensed Android Listings Went to Rival Stores on 22 July. Nobody Asked Your Licensor.
On 22 July 2026, Google began sharing US Play Store listings with rival Android app stores by default. If you license APK games, your whole catalogue ...
Egypt Has More Gamers Than Saudi Arabia and the UAE Combined. It Books 7% of the Revenue.
Egypt has more gamers than Saudi Arabia and the UAE combined but books just 7.2% of MENA-3 game revenue. That split decides how you price a licensed c...