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Latest news, updates, and insights about the HTML5 gaming industry.
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Client Work Books Revenue This Month. A Catalogue Books It for Years. They Can't Share a Team.
Custom game builds and a licensable catalogue are two businesses with opposite cash cycles, and running both from one team quietly starves the catalog...
Google's Game Ad Formats Are Application-Only. Model Your Portal Revenue for a No.
The interstitial and rewarded formats a web games portal earns most from sit behind an AdSense application Google does not guarantee approval on. Plan...
Your Web Portal Has No Age Rating. Ship It as an APK and Your Slot Titles Set One.
Australia rates simulated gambling R18+ and PEGI defaults it to 18. A web games portal has no age rating — until you wrap the catalogue in an Android ...
The Rent-Versus-Buy Line on a Game Licence Sits at 18 Months — Until You Order Ten
Two HTML5 game licensors publish rent and buy licence prices side by side. The break-even lands at 18 months, and bulk discounts pull it under a singl...
A Branded Game You Can't Move Isn't an Asset. It's a Media Buy With a Build Cost.
Brands commissioning a branded game in 2026 should settle one question first: can the finished game be moved? Portability separates an owned asset fr...
WebGPU Landed in Every Browser. A Casual Catalogue Is Right to Ignore It.
WebGPU now ships in Chrome, Safari and Firefox. A licensed casual games catalogue still has almost no reason to render with it, and the reach math say...
Every Licensee Ships the Same Catalogue. Google Play Calls That “Repetitive Content.”
Wrapping a licensed HTML5 games portal into an Android app collides with three Google Play policies: webview spam, repetitive content, and minimum fun...
Google Indexes One Copy of a Licensed Game Page. It Probably Isn't Yours.
Every portal licensing the same HTML5 catalogue publishes the same game descriptions and thumbnails, so Google picks one page per game and drops the r...
Carrier Billing Wins on One Tap. Consent Rules Put Two Screens Back.
Direct carrier billing converts because paying for a game is one tap on a phone bill — no card, no account, no password. Double opt-in and PIN consen...
A Free Games Feed Costs You Two-Thirds of Net and Your App Rights
HTML5 game distribution networks hand you the catalogue free and keep two-thirds of net ad revenue, and their publisher terms rule out apps and subscr...
Africa's Games Market Grows Six Times Faster Than the World's. Its Ad Rates Don't.
Africa's games market grows six times faster than the world's, but ad rates lag — so the billing rail, not the catalogue, decides what a portal earns ...
A Custom Event Game Needs a Show Circuit, Not One Booth
A trade show game costs the same whether it runs at one show or twelve. That single fact decides the build-versus-licence call more than any brief doe...
Two 2026 Surveys Measured AI in Game Studios and Landed 54 Points Apart
AI cut the cost of building a casual game. It did not cut the cost of testing, clearing or distributing one — and that is where the money in a catalog...
Safari Deletes Your Player After Seven Days. Your Portal Calls Them a New Visitor.
Safari wipes script-written browser storage after seven days without interaction. For a games portal, that turns saved progress and loyal players into...
Your Licence Ends on a Date. Removing the Game Takes a Quarter.
When a game licence expires, the contract ends on one date and the removal work runs for months. Here is what expiry actually costs a portal operator ...
A Daily Puzzle Is a Subscription Product. An Arcade Is Ad Inventory. Publishers Keep Buying the Wrong One.
News publishers are buying games to replace collapsing search traffic. A daily puzzle and a licensed arcade catalogue solve different problems entirel...
MFA Spend Fell to 0.39%. If Your Game Portal Got Classified, Nobody Sends You a Letter.
Verification vendors flag made-for-advertising inventory on ad density, refresh rate and paid traffic — three signals a busy game portal produces anyw...
Cloud Gaming Bills by the Hour. Your Casual Catalogue Doesn't.
Cloud gaming bills by the hour and its cost scales with time played, which is why it cannot replace the casual HTML5 catalogue on a telecom or web gam...
India Removed Its Biggest Revenue Line and Still Grew 17%. What a Casual Catalogue Actually Earns There.
India's real-money gaming ban reset the world's largest games market by downloads around ads and casual play. What a licensed catalogue really earns t...
Confetti on a Trade Is a Regulatory Problem. A Game Beside It Isn't.
Financial regulators are targeting gamified product flows, not games. The FCA measured an 11% rise in trades from push notifications alone. The line ...
An OEM Preload Slot Holds One App. Your Thousand-Title Catalogue Does Not Fit.
An OEM preload slot holds one Android app, not a catalogue. That decides what a preinstall deal is worth and what belongs in it. Everything else is lo...
The Screen in the Aisle Runs Chromium 56. Put the Game on the Shopper's Phone.
Retail signage screens run pinned Chromium builds, with no input device and no session, so most licensed HTML5 games will not run in-store. Here is w...
Every Network Caps a Playable at 5 MB. That's Why It Can't Double as Your Campaign Game.
A playable ad and a branded campaign game are different products: one lives in a 5 MB ad slot, the other on your own site. Here's how to brief and bu...
The Accessibility Act Doesn't Care About Your Match-3. It Cares About Your Subscribe Button.
The European Accessibility Act reaches game portals through checkout, signup and support flows, not through the games themselves. Here is what compli...
Telecom Game Portals Bill on a Silent Login. Chrome Switches It Off in October.
Chrome makes HTTPS the default in October 2026, ending the header enrichment behind one-click carrier billing on telecom game portals. Your catalogue...
Bandwidth Is the Cheapest Part of Running a Games Portal. Headcount Is Not.
A white-label games portal build almost never dies of bandwidth costs. One full-stack salary buys roughly 1,600 TB of CloudFront egress. Headcount is...
An Empty Unity Web Build Already Misses Poki's Size Budget: Engine Choice Is a Distribution Decision
The engine a licensed HTML5 game was built in decides which portals will accept it. Size limits, threading headers, and blocked CDN calls are engine ...
Hybridcasual Fixed Mobile's Payback Problem. Copying It Into a Web Portal Fixes Nothing.
Hybridcasual grew because mobile publishers had to earn back a paid install. Web game portals don't buy installs per title, so the playbook transfers...
An Arcade Catalogue Is Not Courseware: What Licensed Games Can Actually Do Inside an LMS
Licensed HTML5 games can work inside an LMS, but not as courseware. The blockers are cmi5 packaging, ad-based monetisation and student privacy law. N...
Android Game Source Code Is Cheap. The Obligations That Come With It Are Not.
Android game source code is cheap to buy and expensive to own. Google Play's repetitive-content policy, annual API deadlines and install costs decide ...